This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

ShopMagic Multilingual Support


ShopMagic Multilingual Support is a free WooCommerce plugin. It is an add-on to ShopMagic – a free email marketing automation plugin.

The latest version of ShopMagic (above 3.0) has built-in multilingual support, so you do not need this add-on anymore!

This plugin lets you create two or more sets of independent automation for email campaigns, mailing, and follow up emails in WooCommerce, one for each language. If you use a multilingual plugin on your website, ShopMagic will detect it, and trigger automation for a specified language only. 

That way, you’re able to reach all of your international customers with powerful and fully customizable WooCommerce email marketing automation in your customers’ languages.



ShopMagic is a plugin that helps you create newsletters, follow up emails, recover abandoned carts, and email notifications in WooCommerce. Build successful WooCommerce email marketing campaigns and grow your business by increasing conversions and retaining customers.

ShopMagic Multilingual Support was designed to extend your WooCommerce email marketing possibilities and add extra value to your store. This add-on is a perfect addition to the ShopMagic core plugin, and a must-have if you are running WooCommerce in multiple languages.

List of currently supported plugins:

  • The WordPress Multilingual Plugin (WPML)


When installed and activated, ShopMagic Multilingual Support will let you support multiple languages, which you are using in your store. Thanks to this plugin, you’ll be able to create two or more independent sets of email automation that will be triggered to customers who are using a selected language in WooCommerce.


ShopMagic is an email marketing automation and follow-up emails plugin for WooCommerce. You may create custom email templates and use the plugin as your WooCommerce email customizer for newsletters, notifications, and post-purchase survey messages. It will help you grow your business with automated marketing by increasing conversions and retaining customers.

You can read more about its possibilities on our homepage or here, in the WordPress repository.

If you prefer a video guide, here’s a brief introduction to our plugin:


ShopMagic is built as a free core plugin, and multiple add-ons. All the add-ons are independent of each other and are designed to extend the possibilities of the core plugin.

Here are ShopMagic’s free add-ons:

  • ShopMagic Abandoned Carts – Track and recover every abandoned cart in your WooCommerce store.
  • ShopMagic for Twilio – Send free WooCommerce SMS and text messages to your customers.
  • ShopMagic for Contact Form 7 – This plugin lets you use Contact Form 7 submissions directly in the email automation in your WooCommerce store. For example, add a Contact Forms 7 user to the MailChimp list or create a follow-up email, to the email entered in the contact form.
  • ShopMagic for Google Sheets – This is a free WooCommerce and Google Sheets integration that will let you save any form submissions to your spreadsheets! Update the customer list in real time with 90+ placeholders. Use the Contact Form 7 add-on to achieve better WooCommerce email marketing campaigns!

ShopMagic Multilingual Support is available for free and can be used as your only ShopMagic add-on. However, it also integrates with all PRO add-ons. If you want to extend ShopMagic functionality, see all ShopMagic PRO add-ons. To name a few:

  • Delayed Actions – Use it to delay your email. You can choose from delay for a specified number of minutes, hours, days, or weeks or to send an email at a specified time. Delay both SMS and email notifications.
  • Review Requests – Request a review from your customer. You can automate your review request flow, and create an automated thank-you email when a customer will review your product.
  • Manual Actions – Trigger custom emails, directly from your WordPress dashboard, whenever you want, and to whomever you want. Send manual emails, and manually trigger SMS messages. Use it to notify your customers about special offers in your WooCommerce store.
  • ShopMagic’s Integrations – Integrate your store with Gravity Forms, Slack, WooCommerce Bookings, WooCommerce Memberships, and WooCommerce Subscriptions. Visit the ShopMagic PRO to see the plugin features and all its add-ons.


Note, that for seamless integration with the WPML plugin, you also require WooCommerce Multilingual with the String Translation and the Translation Management modules bundled with the Multilingual CMS package in WPML.


  • Create custom emails in WooCommerce for a specific language.
  • Customize WooCommerce email marketing automation campaigns for many languages.
  • Translate email headers with String Translation in WPML.


  1. Install either via the plugin directory or by uploading the files to your server.
  2. Activate the plugin through the “Plugins” menu in WordPress.
  3. Go to ShopMagic → Automations in your WordPress admin area and add email automation.
  4. Choose an event and an action for automation based on your preferences.
  5. Read more about possible settings in the plugin documentation.


Do I need anything else to use this plugin?

Yes. This plugin is an add-on that requires ShopMagic – a free email marketing automation and email customizer plugin for WooCommerce. Of course, it will also work with the PRO version of the plugin and its addons.

I’m new to WooCommerce. Will I be able to configure ShopMagic?

Of course! It only takes a few minutes to configure a follow-up email in our plugin. If you encounter any problems, we have a team of dedicated specialists ready to help you. Thanks to the plugin you will customize WooCommerce emails, newsletters, notifications, and prepare email marketing automation campaigns.

Do you provide support?

We’d love to hear from you! You can ask a question on WordPress forums or send us a direct support message. We leave no questions unanswered!

How can I use ShopMagic and the ShopMagic Multilingual add-on?

ShopMagic is a free WooCommerce email customizer so you can use it to create custom emails. What’s more, you can use ShopMagic to run email marketing automation campaigns in your WooCommerce store. Also, you’re able to prepare, edit, and send newsletters, email notifications, and post-purchase surveys to retain WooCommerce customers.

You may automate post-purchase emails and lower the abandoned cart rate in WooCommerce with automatic emails. The plugin is also compatible with a lot of WooCommerce extensions for email marketing like Contact Forms 7 (free), and Gravity Forms, WooCommerce Bookings, WooCommerce Memberships, WooCommerce Subscriptions (PRO). The plugin has also integration with Twilio, Google Sheets (free), and Slack (PRO).

The ShopMagic Multilingual will let you prepare your email marketing campaigns when running WooCommerce for many languages.

Will ShopMagic Multilingual slow down my site?

No. Just like WooCommerce, our plugin stores everything locally in the WordPress database. All emails and actions are queued and sent or performed in batches, so even if you have a big store with lots of customers and orders, it will run smoothly.

Are coding skills needed to use your plugin?

Not at all! No coding skills are required. One of our goals is to simplify the creation of every automation. Usually, it only takes a few minutes to create new WooCommerce email automation or custom emails.

Is there documentation for this add-on?

Sure thing. ShopMagic and all of its add-ons have extensive documentation available for you. Here’s the article about ShopMagic Multilingual.


Read all 1 review

Contributors & Developers

“ShopMagic Multilingual Support” is open source software. The following people have contributed to this plugin.


“ShopMagic Multilingual Support” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “ShopMagic Multilingual Support” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


1.0.10 – 2022-12-06

  • Added note about bundling this extension into ShopMagic for WooCommerce 3.0

1.0.9 – 2022-07-22

  • Bump WooCommerce compatibility version

1.0.8 – 2022-06-22

  • Fixed plugin may sometimes result in fatal error on checkout.
  • Bump WooCommerce compatibility version

1.0.7 – 2022-05-24

  • Bump WooCommerce compatibility version
  • Bump WordPress compatibility version

1.0.6 – 2022-04-28

  • Bump WooCommerce compatibility version

1.0.5 – 2022-03-09

  • Bump WooCommerce compatibility version

1.0.4 – 2022-03-02

  • Bump WooCommerce compatibility version

1.0.3 – 2022-02-01

  • Bump WordPress compatibility version

1.0.2 – 2022-01-18

  • Placeholders in actions are now correctly translated into Customer’s language
  • Bump WooCommerce compatibility version

1.0.1 – 2021-12-21

  • Bump WooCommerce compatibility version

1.0.0 – 2021-10-20

  • Initial release!